Event Marketing

Organizations and brands often search for fresh and new directions in their marketing strategies. Above the line advertising campaigns are not effective enough as hoped for and most of times not justify the budget spending. Monitoring the campaign results stays difficult.
With the current changes in the world economies corporate organizations become more conscious in their spending before sending out a message to their audiences. The need for consumer binding and a product sales increase remains. The way to do this is event marketing.
B-Concept integrates corporate objectives in effective event marketing. We launch or build brands, strengthen brand images or build strong relationships under target audiences. We conceptualize product presentations, kick off’s, road shows and gatherings with free publicity spin offs as a result. Our creations often attract local and international press and with large buzz a strong signal is sent into to the world.
B-Concept has formulated with leading brands the innovative world of event marketing. We have showed them the enormous impact under sales and awareness that goes along with lower spending, stronger consumer binding and longer experiences.